Running a CPR training business in a tough economy? You’re not alone—but that doesn’t mean your business has to suffer.
If you’re a CPR instructor (regardless of your certifying organization—AHA, ASHI/HSI, or Red Cross), this is your time to pivot, innovate, and thrive. Whether you teach full-time or run your classes as a side hustle, here’s how to build a recession-resistant CPR business with smart strategies and practical tools.
CPR instruction is evolving quickly:
Success comes to those who stay ahead of trends.
Use tools like Enrollware for registrations and Mailchimp or HoneyBook for communication and follow-ups. Automation saves time and boosts your professionalism.
Create your flyers, email campaigns, and class handouts in minutes. AI helps you create smarter—not harder—with tools like ChatGPT, Canva, and Grammarly.
Use reels, student testimonials, behind-the-scenes clips, and your Google Business Profile to increase visibility. Referral programs also work wonders!
Partner with local businesses like gyms, daycares, dental offices, or daycares. Offer safety compliance packages that are bundled for convenience and value.
Increase revenue by offering CPR masks, keychains, first aid kits, and AED trainers. Upselling is a smart move.
Blend online coursework with hands-on skill check-offs in your classroom or at a local venue.
Consistency is key—create a visual identity (logo, fonts, colors), ask for client reviews, and keep your website and social media updated.
Teach babysitter safety, Narcan training, pet CPR, or emergency preparedness workshops. Broaden your services to meet more community needs.
Rent space with fellow instructors, split inventory costs, or refer out overflow clients. Collaboration helps everyone win.
Offer recognition, involve interns, and invest in your team’s growth. Happy teams = long-term success.
The one who gives the most free value—wins. Share safety tips, video demos, and quick tutorials to position yourself as a trusted expert.
You don’t have to figure it out alone. Book a business strategy session and learn how to run a CPR business that’s both fulfilling and profitable.
Are you ready to scale your CPR or Safety Training Business? 💬 Book a 1:1 or Group Business Strategy Session with Nurse Eunice and get expert guidance on branding, automation, sales, and scaling your programs—without burning out.
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